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Marketing means bringing
onto the market and selling them to
at a profit for the seller. Because of
competition, it has become a
business, entailing market research to
profitable niches and techniques for increasing companies' sales
or turnover. This is achieved not only by meeting customers' demands and
, but also by creating them. Advertising, of course, plays a very important
. Goods are sold
on a worldwide scale, so global markerting has, to a certain extent, to take into
the cultural tastes and habits of
customers.
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