Fill in the gaps with one of the following words.

potential / major/ identify / goods / figures / role / expectations / consideration / nowadays / customers / increasing

Marketing means bringing onto the market and selling them to at a profit for the seller. Because of competition, it has become a business, entailing market research to profitable niches and techniques for increasing companies' sales or turnover. This is achieved not only by meeting customers' demands and , but also by creating them. Advertising, of course, plays a very important . Goods are sold on a worldwide scale, so global markerting has, to a certain extent, to take into the cultural tastes and habits of customers.